Sweeten Up Your Life Without any Added Sugar

NEW: Best Seller Bundle

SHOP NOW

No Added Sugar Chocolate Spread

Shop now

No Added Sugar Syrups

Shop now

100% Natural

Low Glycemic

Keto Friendly

Low Calorie

Low Carb

100% Natural

Low Glycemic

Keto Friendly

Low Calorie

Low Carb

Jams and Spreads

Shop Now

Keto Bars

Shop Now

Syrups

Shop Now

No Added Sugar? Sweet!

Born in Iceland, made in the EU, GOOD GOOD, is sweetening people’s day worldwide. Our no added sugar reimagined pantry staples help people cut down their sugar intake without sacrificing taste or quality. Naturally derived, non-GMO, low carb, and low calorie ingredients keep our products on the frontline of the health and wellness market.

Our story

Current Cravings

Shop all

Quick View ADD TO BAG

Cherry Jam (330g) - No Added Sugar

£9.99

ADD TO BAG Quick View

40 % OFF

Quick View ADD TO BAG

Sweet Like Syrup with Strawberry - 350g (250ml) - Keto Friendly

£8.99 £5.39

ADD TO BAG Quick View

BEST SELLER

Quick View ADD TO BAG

Krunchy Keto Bar - Salty Caramel Nut - 15 x 35g

£25.99

ADD TO BAG Quick View

BEST SELLER

Quick View ADD TO BAG

Strawberry Jam (330g) - No Added Sugar

£9.99

ADD TO BAG Quick View

Quick View ADD TO BAG

$1 Reforestation Donation

£1.00

ADD TO BAG Quick View

Find a Store Near You

We're in the Jam and Spreads Aisle.

Store Locator

Supporting Reforestation

For every bundle purchased, we donate $1, planting two trees and fostering positive change in Sub-Saharan Africa. Join us in achieving our goal of 40,000 trees.

Learn More

Trusted by Thousands

It's wonderful to find good-tasting jam that has no added sugar that I can top on my morning homemade toast

Ann N

My friends and i love having charcuterie and this is a big hit during charcuterie night, especially when we paired it with some spicy pepperoni on a cracker. I also used it on my toast during breakfast. It’s great all around. It also feels good knowing I’m lowering my sugar intake.

Khairo R

I put a spoonful on a Graham cracker, and it was great. It was smooth, creamy and was the perfect amount of sweetness. There wasn't any aftertaste like there is sometimes in sugar free products.

Holly S

I absolutely love these bars and take one to work every day. They taste great and are filling as well. It helps me get through my afternoon.

Madella W

Good Good is sooo GOOD! Finally! A sugar free, low carb jelly that is just delicious. I love this stuff!!

Maureen L

This is my new favorite Jam. Delicious, not to sweet just right. Perfect on a plain cracker and going to put on my pancakes too. Good Good brand is Great Great.

Juliana E

This sugar free jam blew me away!! I love jam but always look for a lower sugar option which sometimes doesn’t taste great! I was so surprised how fruity and sweet this one was and it was great on my pancakes and toast!

Brandi B

My my, this jam didn't last a day in my house. We ate it with Ritz Cracker. I had to go and buy 2 more. We eat a total of 3 in a week, please purchase you would be surprised by the flavor

Stephanie B